The Pentagon Gets a Lesson From Madison Avenue - washingtonpost.com
This sort of cynical and calculating thinking makes me ill. But this is how the world works.
My favorite quote has to be…
The challenge for the advertising study, he said, was to find “something we can learn from Madison Avenue or from the marketers, the best in the world, that might help us when we’re trying to deliver a message about what democracy is.”
Democracy does not need an advert. Liberty itself is the best word-of-mouth you can have.
One more choice quote to leave you with:
Many of the study’s conclusions may seem as obvious as they are hard to implement amid combat operations and terrorist attacks, and Helmus acknowledged that it could be too late for extensive rebranding of the U.S. effort in Iraq.
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